Eco-worriers are the new eco-warriors, apparently. We know we want to do our bit, but we also like creature comforts. With this in mind, new venture wow-wow.co.uk was formed with a mission to create a new shade of green.

The team at wow-wow want to make going green fun, easy and accessible. Their website pulls together the very best in sustainable, ethical and environmentally friendly design, checking out each product's green credentials and listing them clearly and concisely for customers so everyone knows exactly what they are buying.

They offer an environmental consultancy service where wow-wow experts will come round to your house or business and tell you what you can do to make your lifestyle more environmentally sustainable, from simple things like low-energy light bulbs and composting to rain harvesting systems, toxic free paints and recycled kitchen flooring. Plus there's the build shop where environmentally sound building materials are developed and the gallery where new innovations in green are showcased.

" We're not your typical environmentalists" explains Jonny Parker, founder  of wow-wow.co.uk, who quit his job in London designing 'new ways to overpackage Cadbury's products' to launch wow-wow. "It's not about finger-wagging or preaching green morals, whether you drive a large car or ride a push bike doesn't matter, we just want to help both people make vibrant, cleaner choices wherever it helps the most."  Well said that man. Check out what Jonny has been up to yourself at wow-wow.co.uk.