We knew it was explosive, but we never expected this - the 10:10 mini movie campaign No Pressure was pulled this week after uproar at the film's content on its public release last Friday.

The charities that backed the Richard Curtis film for the 10:10 environmental campaign said they were "absolutely appalled" when they saw the director's four-minute short, which was withdrawn from circulation amid a storm of protest.

Shot by a 40-strong professional film crew led by director Dougal Wilson, featuring a smattering of stardust including Gillian Anderson and England footballer Peter Crouch, and with music donated by Radiohead, No Pressure was intended to spur viewers on to take action and reduce their own carbon footprint.

However, for many people the fact that the film shows kids and adults getting blown to pieces if they can't be bothered to commit to reducing climate change was too much to stomach.

10:10 founder and Age of Stupid film-maker Franny Armstrong told the Guardian earlier this week that Curtis had written what she thought was "a funny and satirical tongue-in-cheek little film in the over-the-top style of Monty Python or South Park". "When the film was released by 10:10, lots of people found it funny, but many others were offended. Out of respect for those we offended, we immediately apologised and withdrew the film."

Curtis said: "When you try to be funny on a serious subject, it's obviously risky. I hope people who don't like the little film will still think about the big issue and try to do something about it."

Within hours of its release, the 10:10 team changed their minds and pulled the film. Distribution plans for UK cinemas have now been scrapped.

For the full story check out the Guardian website

Image: Gillian Anderson in the 10:10 mini-movie No Pressure. Photograph: 10:10