The University of Exeter in Cornwall wanted to find a way of letting their potential students know just how special living in Cornwall is.

We lead two focus groups with current students, to discuss which aspects of living in Cornwall were the most important to highlight, and what would be the best way of getting the message across to young people all over the UK who might know nothing about the region. We then conceived the idea of producing a snappy pocket-sized booklet (48 pages), divided into DAY and NIGHT sections with two front covers that flipped over for each section and a pull-out map/ guide in the centre.

Generating all the feature and profile ideas, we researched, wrote and edited all the copy for the booklet; as well as commissioning the photography and illustration, to pass on to the University of Exeter's in-house design department to produce the final layouts.

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